Sleeping with your makeup on is perhaps the most felonious beauty crime someone can commit, but it’s not entirely unheard of, even in this modern age. It’s especially heinous if you’re on the perpetual pursuit of perfect skin. Even though more and more makeup brands are launching impressive formulas touted to last a full 24 hours with budge-proof stamina, that doesn’t necessarily mean you should actually try it. I can count on one hand the number of times I’ve worn my makeup for 24 hours, and, I mean, I’d like to keep it that way.
At both WWW HQ in Los Angeles and London, we’re accepting of our given skin profile, but there’s always a little desire for our pores to look that tiny bit more minute, our skin to be little smidgen clear and our complexions to be as humanly glowy and healthy as possible. Not surprisingly, how we take our makeup off and the specific formulas we use play a major role.