It Cosmetics is one of those brands that’s beloved by many. And by many, I mean beauty editors and celebrity makeup artists alike. Not only does it excel at making makeup-skincare hybrids, the brand’s founder, Kern Lima, is also all about using makeup to enhance one’s own natural beauty.
She formulates all her products with the help of trusted plastic surgeons and dermatologists. The result? Solution-oriented products that utilize advanced technology and deliver some serious payoff. I have nothing but rave reviews for quite a few of the brand’s products, but I decided to call in celebrity makeup artist Hailey Hoff to back me up on this. She shared her top picks below. Keep scrolling for the best It Cosmetics products she loves and a few of my own favorites.