Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.
As a beauty editor in New York City, my days consist of zooming all over town to learn about the latest and greatest beauty launches, testing new products out for myself, and writing about all things beauty. Needless to say, it’s a pretty fun job. One of my key responsibilities, especially considering that I write for Who What Wear, one of the most trend-forward publications out there, is staying up to date on the latest trends.
This summer, I’ve already tried tons of incredible new launches. With so many new products out there, it’s tough to know which ones are actually worth your time (and money!). Here, I’ve curated 30 new products that I personally vouch for, and if you’re a beauty-obsessive like me, I think you’ll like them too.