French social app BeReal, which encourages users to post one selfie per day, has exploded in popularity with Gen Z users; Apptopia says MAUs are up 315% in 2022 (Sara Fischer/Axios)

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Sara Fischer / Axios:

French social app BeReal, which encourages users to post one selfie per day, has exploded in popularity with Gen Z users; Apptopia says MAUs are up 315% in 2022  —  Downloads of BeReal, Gen Z’s hot new social media app, have skyrocketed in recent months, giving the world’s mobile-first generation …



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