A look at Amazon's fight with China-based sellers of generic items trying to game its algorithm to develop Marketplace brands and get the "Amazon's Choice" tag (Christopher Mims/Wall Street Journal)

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Christopher Mims / Wall Street Journal:

A look at Amazon’s fight with China-based sellers of generic items trying to game its algorithm to develop Marketplace brands and get the “Amazon’s Choice” tag  —  Jeff Bezos wanted to build the ‘everything store’—and now the company is drowning in China-based sellers hawking the same items under a dizzying array of brands



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