When I’m looking to find fresh and fun outfit inspiration or if I’m ever stuck in a fashion rut, I make a beeline to the Instagram accounts of my favorite Scandi fashion people, where I always find an ensemble that gets me sartorially excited.
We talk a lot about French-girl style and Parisians’ nonchalant aesthetic here at Who What Wear, but if the French girl is effortlessly elegant without trying, then the Scandi girl is playfully cool and purposefully so. It’s all about comfort, color, and extreme contrasts—a pretty puff-sleeve dress paired with laid-back chunky sneakers, a fancy fuchsia bag paired with minimalist beige pants and a white tee, a silky lace slip dress worn with flip-flops.
So today, I wanted to share some of the coolest outfits I’ve spotted on Scandi girls this season that will impart a breath of fresh air to your summer-to-fall wardrobe. Keep scrolling to shop the looks for yourself.