Ask 10 fashion editors which pieces make up their dream summer wardrobes, and all of them will include at least one item from Prada. Whether it’s a trending raffia tote bag or a pair of logo slides, the brand’s accessories are on everyone’s wish list. But as Who What Wear senior editor Kristen Nichols will tell you, Prada’s accessories are just the beginning, which is why I knew she’d jump at the chance to visit the brand-new location in the Hamptons to try on all her dream summer looks.
“Set on the corner of Newtown Lane in East Hampton—the location for designer shopping—the new store is the perfect blend of cool minimalism and beachy Hamptons style,” Nichols explains. “The store’s Americana-meets-Milan energy is fueled by green and white striped interiors, neon Prada signs, and accessories galore.” Keep scrolling to enter Nichols’s dream day in the Hamptons for the store opening, which included playing dress-up in the iconic Italian brand’s summer-ready collection and a stop at Amber Waves, a non-profit farm where Prada hosted a chic lemonade stand and custom floral bouquet activation.